Looking for experiential marketing game hire in London?
Boutique Party Hire provides arcade machines, racing games, reaction challenges, basketball games, prize machines and interactive entertainment for experiential marketing campaigns, brand activations and promotional events throughout London.
Interactive games give audiences something they can actually participate in.
Guests can race, compete for high scores, test their reactions, play against friends or take part in a wider branded competition.
From one standout attraction to a complete interactive gaming area, we can provide entertainment for suitable brand experiences, pop-ups, launches, exhibitions, promotional campaigns and corporate activations.
Browse our full Arcade & Amusement Game Hire range to explore our wider selection.
Interactive entertainment can be incorporated into many different campaign formats.
Games can be used for:
The equipment can be selected around the audience, venue and campaign objectives.
Arcade machines can create an instantly recognisable interactive area.
For competitive racing, Mario Kart DX Twin allows guests to compete directly against one another.
A larger attraction such as World’s Largest Pac-Man can create a strong focal point within suitable event spaces.
Several machines can also be combined to create a temporary arcade experience.
Reaction games can be particularly effective for events with high numbers of guests because individual attempts can be completed quickly.
Suitable options include:
Guests can attempt to achieve the highest score while results are recorded throughout the activation.
Create head-to-head competition with racing entertainment.
Mario Kart DX Twin can provide a simple participation mechanic:
Sit Down → Race → Record Result → Next Players
For longer campaigns, organisers can run qualifying sessions before holding a final later in the event.
Basketball provides another quick competitive challenge.
Pac-Man Basketball can be incorporated into suitable experiential events.
Guests can attempt to reach the highest score while a leaderboard operates throughout the campaign.
Prize machines can combine entertainment with promotional giveaways.
A Prize Crane Arcade Grabber can potentially be used at suitable brand and promotional events.
Depending on the machine and event requirements, organisers can discuss appropriate prizes such as promotional merchandise.
This can create a simple guest journey:
Approach → Play → Attempt to Win → Receive Prize
Competition can give guests another reason to interact with an activation.
Create challenges such as:
Guests compete on a racing game.
Guests attempt the highest reaction score.
Players compete for the highest basketball score.
Guests try to reach the top of an arcade leaderboard.
Prizes can potentially be awarded to suitable winners depending on the event format.
Leaderboards can turn a game into an ongoing event feature.
Display the current highest scores and allow new guests to challenge the leaders.
This can work particularly well for:
Different competitions can also operate simultaneously across several games.
Interactive entertainment can give guests something tangible to do within the wider brand environment.
Rather than simply walking past a display, visitors can stop and participate.
Games can help create:
They can then sit alongside the wider creative elements of the campaign.
Boutique Party Hire can provide games for agencies delivering campaigns on behalf of their clients.
Suitable agency projects can include:
Tell us about the concept, venue and audience when enquiring so suitable equipment can be considered.
Event agencies can hire anything from one feature attraction to multiple gaming areas.
A larger setup might include:
A standout attraction positioned prominently.
Quick competitive challenges.
Head-to-head gaming.
Suitable prize-based entertainment.
More relaxed multiplayer games.
This allows different styles of interaction within the same event.
PR agencies can incorporate interactive entertainment into:
Games can entertain guests while they wait for presentations, interviews or other activities.
Marketing agencies can use games as part of larger campaign concepts.
Interactive entertainment can be positioned alongside:
This can create a more varied guest experience.
Influencer events often include multiple interactive areas.
Games can provide an additional activity alongside product displays and content areas.
Suitable entertainment can include:
The selection can be adapted around the event style.
Music games can work particularly well for lifestyle, entertainment and evening events.
Guitar Hero Arcade can operate alongside DJs, drinks and other entertainment.
It can also be combined with racing and retro arcade machines to create a dedicated gaming zone.
Social games can provide a more relaxed interaction.
Options include:
These can work particularly well in hospitality, networking and breakout areas.
Product launches can combine presentations and demonstrations with interactive entertainment.
Games can operate during:
This helps maintain entertainment throughout different stages of the launch.
Exhibition stands can use interactive games to create an activity for visitors.
Suitable attractions can include:
A leaderboard can operate throughout the exhibition.
Trade shows involve large numbers of visitors moving between stands.
A quick-play interactive challenge can give attendees another reason to stop.
Reaction and sports games can be particularly useful where organisers want short attempts and relatively fast participant turnover.
Interactive entertainment can be positioned within:
Guests can participate between conference sessions.
Temporary pop-up spaces can incorporate arcade and interactive entertainment.
Depending on available space, the setup could involve:
One Hero Game
Several Interactive Challenges
or
A Complete Temporary Arcade
This allows the entertainment to scale around the size of the pop-up.
Consumer-facing events can use games to create direct participation.
Guests can:
Play
Compete
Challenge Friends
Attempt High Scores
Enter Suitable Competitions
This can work across a wide range of brand categories.
Technology companies can incorporate gaming entertainment into:
Arcade and interactive entertainment can fit naturally into technology-led events.
Racing entertainment can be particularly relevant to automotive campaigns.
Racing games can operate alongside:
Guests can compete throughout the event.
Sports brands can use basketball, reaction and competitive games for suitable promotional campaigns.
Guests can attempt high scores individually or compete against friends.
These activities can also be incorporated into larger tournament formats.
Fashion, beauty and lifestyle brands can incorporate interactive games into:
Entertainment can operate alongside DJs, bars, product displays and photo areas.
Corporate experiential events in Canary Wharf can use suitable interactive games inside offices and event venues.
For high-rise buildings, useful information includes:
This helps determine suitable equipment.
Shoreditch is a popular area for technology, media, creative and lifestyle events.
Arcade and interactive games can be incorporated into suitable pop-ups, launches and experiential campaigns throughout East London.
Soho and the West End host many media, entertainment, fashion and promotional events.
Interactive games can be supplied for suitable:
Boutique Party Hire can provide suitable interactive entertainment throughout the City of London, including:
Games can be provided for suitable corporate activations, conferences and promotional events.
One standout interactive attraction.
Multiple machines creating a temporary arcade.
Racing, reaction and sports challenges.
Quick-play interactive entertainment for suitable exhibition environments.
A selection of games for campaigns, pop-ups and consumer events.
Multiple gaming zones for larger campaigns and activations.
Packages can be adapted around your campaign, audience, venue, expected attendance and available space.
Boutique Party Hire can provide suitable experiential game hire throughout:
Arcade machines, reaction challenges, racing games, basketball games, prize machines and multiplayer entertainment can all work for suitable campaigns.
Yes. Games can be provided for suitable experiential, event, marketing and PR agencies producing client events.
Yes. Suitable quick-play interactive games can be used within exhibition environments subject to stand space and venue requirements.
Yes. Suitable games can be used to create high-score and racing competitions.
Yes. A prize crane can be considered for suitable events depending on the intended prizes and setup.
Yes. Multiple machines can be combined into a larger gaming area.
Yes. Interactive entertainment can be considered for suitable temporary brand spaces.
Yes. Packages can combine arcade, racing, reaction, sports and social entertainment.
Yes. We can provide suitable experiential marketing game hire throughout Central and Greater London.
Yes. Games can be provided for suitable agency-produced corporate and brand events.
Planning an experiential campaign, brand experience, activation, pop-up, exhibition, promotional event or product launch in London?
Boutique Party Hire can provide everything from a single hero game to a complete temporary arcade and multi-zone interactive experience.
Browse our full Arcade & Amusement Game Hire range or send us your:
Item has been added to your quote.