Planning a product launch and looking for interactive game hire in London?
Boutique Party Hire provides arcade machines, racing games, reaction challenges and interactive entertainment for product launches, brand events, press launches and corporate activations throughout London.
Games can help create an interactive environment where guests have something to play, compete on and engage with throughout the event.
Whether you’re launching a new product to employees, customers, press, influencers or industry guests, we can provide everything from a single feature game to a complete temporary arcade.
Browse our full Arcade & Amusement Game Hire range to explore the wider selection available.
Product launches can involve far more than presentations and drinks.
Interactive games can provide entertainment before, during and after the main launch.
Suitable options can include:
The entertainment can be selected around the audience, venue and style of the launch.
Create a temporary arcade inside your launch venue.
Multiple machines can be positioned together to form a dedicated gaming area.
For head-to-head competition, Mario Kart DX Twin can provide multiplayer racing entertainment.
Add a visually recognisable attraction such as World’s Largest Pac-Man to create another focal point within the event.
Additional games can then be used to build a larger entertainment area.
Interactive games can potentially become part of the wider visual environment of a launch.
Depending on the equipment and requirements, branding can be discussed around suitable games and event setups.
This can be useful for:
Tell us about the campaign when enquiring so suitable options can be discussed.
Reaction games are particularly useful for launches where you want quick guest participation.
Options include:
Guests can compete for high scores throughout the event.
A leaderboard can add an additional competitive element.
Racing games can create direct head-to-head competition between guests.
Mario Kart DX Twin can be used as part of a larger arcade setup or as a standalone attraction.
For longer launch events, qualifying rounds can run throughout the day or evening.
The fastest competitors can then participate in a final.
Basketball games can provide quick competitive entertainment.
Guests can attempt to achieve the highest score while waiting for presentations, drinks or other parts of the launch.
For suitable events, Pac-Man Basketball can be incorporated alongside racing and reaction challenges.
Music-based arcade entertainment can work particularly well for evening launch parties.
Guitar Hero Arcade can provide an interactive attraction alongside DJs, drinks and other entertainment.
This can help create a less formal atmosphere once the main launch presentation has finished.
Prize machines can create another interactive attraction.
A Prize Crane Arcade Grabber can potentially be incorporated into suitable promotional and corporate events.
Depending on the event requirements, discuss the intended prizes and setup with us when enquiring.
Prize-based games can be particularly useful where organisers want guests to leave with something from the event.
Create a competition that operates throughout the launch.
Guests could compete across several different challenges.
Find the fastest racer.
Record the highest reaction score.
Create a highest-score challenge.
Run a retro gaming leaderboard.
The best-performing guests can then receive prizes at the end of the event.
Launch events can sometimes have periods where guests are waiting for the next part of the programme.
Games can provide entertainment during:
Rather than guests simply standing around, interactive entertainment gives them something to participate in.
Press launches can involve journalists, photographers, creators and industry guests arriving at different times.
Interactive games can provide entertainment around interviews, presentations and demonstrations.
A visually interesting arcade area can also add another feature to the overall event environment.
Brands organising influencer events can incorporate interactive entertainment into the wider guest experience.
Games can provide:
The selection can be adapted around the audience and style of the event.
Technology businesses can use arcade entertainment for:
Arcade and gaming entertainment can fit naturally into technology-focused launch environments.
Automotive launches can combine product displays with interactive entertainment.
Racing-style games can be particularly relevant for automotive events.
Guests can compete against colleagues, customers or other attendees while exploring the rest of the launch.
Fashion, beauty and lifestyle brands can incorporate interactive games into suitable launch parties.
Entertainment can operate alongside:
This creates additional activities throughout the venue.
Some product launches are primarily aimed at corporate customers and industry partners.
Interactive entertainment can provide a more informal activity around presentations and networking.
Social games such as Commercial Pool Table Hire and Table Football Hire can work particularly well in networking areas.
Once the formal launch has finished, the event can transition into an after-party.
Games can remain available while guests enjoy:
This allows the equipment to serve both the launch and the evening celebration.
Marketing, PR, experiential and event agencies can use interactive entertainment when delivering launches for clients.
Games can be incorporated into:
A selection of games can be built around the creative direction of the event.
Event organisers can hire individual attractions or larger entertainment packages.
Depending on the venue and guest numbers, this could involve:
One Feature Game
or
Several Interactive Games
or
A Complete Temporary Arcade
This makes the entertainment scalable for different launch formats.
Smaller launch events may only require a few carefully selected attractions.
A compact setup could combine:
One Feature Arcade Game
One Reaction Challenge
One Social Game
This provides several guest activities without requiring a large footprint.
For larger launches, multiple entertainment zones can be created.
Retro and modern arcade machines.
Head-to-head competition.
Quick high-score challenges.
Basketball and sports games.
Pool and table football.
Suitable prize-based entertainment.
This can provide greater capacity for larger guest numbers.
Businesses and agencies organising launches in Canary Wharf can hire suitable arcade and interactive games.
For high-rise venues, useful information includes:
This helps determine which machines are suitable.
Boutique Party Hire can provide suitable product launch entertainment throughout:
Games can be provided for suitable offices, hotels and corporate event venues.
Shoreditch can be particularly suitable for technology, fashion, media and creative-industry launch events.
Arcade and interactive entertainment can provide an additional guest experience within suitable venues throughout East London.
Soho and the West End host many media, entertainment, fashion and brand events.
Interactive games can be supplied for suitable product launches, press events and launch parties throughout the area.
Boutique Party Hire can provide suitable launch entertainment across Central London, including:
One standout interactive attraction.
Multiple arcade machines creating a temporary gaming area.
Racing, reaction and sports challenges.
Arcade, music and social games for evening events.
A mixture of quick-play interactive attractions.
Multiple gaming areas for larger launches and brand events.
Packages can be adapted around your guest numbers, London venue, launch format and available space.
Arcade machines, racing games, reaction challenges, sports games, prize games and multiplayer entertainment can all work for suitable launches.
Yes. Multiple games can be combined to create a larger entertainment area.
Yes. Arcade machines can be grouped together to create a dedicated gaming zone.
Yes. Racing, reaction, basketball and arcade challenges can be used for suitable leaderboards and competitions.
Yes. A prize crane can be considered for suitable events depending on the intended setup.
Yes, subject to suitable venue access, space and power.
Yes. Interactive entertainment can work particularly well during suitable arrival, networking and drinks periods.
This can be discussed around the event schedule, venue requirements and hire arrangements.
Yes. Suitable product launches can be covered throughout Central and Greater London.
Yes. Games can be provided for suitable agency-produced product launches, brand events and corporate activations.
Planning a product launch, brand launch, press event, influencer event, campaign launch or launch party in London?
Boutique Party Hire can provide everything from a single interactive attraction to a complete temporary arcade and multi-game entertainment area.
Browse our full Arcade & Amusement Game Hire range or send us your:
