Planning a product launch and looking for entertainment that gives guests something interactive to do?
Boutique Party Hire provides arcade machines and interactive games for product launches, press events, influencer events, retail launches, brand activations and corporate events throughout London and across the UK.
The right entertainment can help create:
Guest Interaction
Competition
Brand Engagement
Promotional Giveaways
Networking Opportunities
Visible Activity
A More Memorable Launch Experience
Browse our wider Arcade Machine Hire London & UK Nationwide range for suitable arcade and amusement games.
Product launches often include:
Presentations
Product Displays
Demonstrations
Press Activity
Influencers
Food & Drinks
Networking
Branding
Interactive games can sit alongside these activities and give guests something to participate in.
Instead of only seeing the product, visitors can:
Play
Compete
Challenge Friends
Set Scores
Win Suitable Promotional Items
Interact With the Brand
The entertainment should complement the product rather than compete with it for attention.
Our Catch It Reaction Ring Game Hire can create a quick competitive challenge.
Guests attempt to achieve the best score and compare their result with other attendees.
Possible launch messages include:
Reaction games can work particularly well for:
Technology Launches
Sports Products
Automotive Products
Fitness Brands
Corporate Products
Retail Campaigns
Our Batak Lite Game Hire provides another reaction-based challenge.
Guests compete to hit illuminated targets and achieve the highest score.
This can work particularly well where:
Participation Needs to Be Quick
You Expect High Guest Numbers
Competition Fits the Brand
A Leaderboard Is Required
Floor Space Is Limited
A leaderboard can operate throughout the launch.
Suitable categories could include:
Top Score Today
Fastest Guest
Fastest Influencer
Press Champion
Client Champion
Brand Team Champion
This can create an ongoing competition throughout the event.
Our 2-Player Basketball Arcade Game Hire can create a highly visible head-to-head challenge.
Basketball can work particularly well for:
Sportswear Launches
Trainer Launches
Fashion Events
Fitness Products
Retail Launches
Sports Brand Campaigns
Two guests can compete directly against one another.
Potential competition concepts include:
The game can create movement and visible activity within the event.
Racing simulators can provide a premium entertainment feature.
They are particularly suitable for:
Vehicle Launches
Automotive Products
Technology Products
Gaming Products
Motorsport Campaigns
Engineering Brands
Linked simulators can allow two guests to compete directly.
A simple campaign concept is:
Guests compete throughout the event.
The organiser can display:
Top Driver
Top 5 Times
Fastest Influencer
Fastest Journalist
Fastest Customer
This can provide a natural competitive element around automotive and technology products.
Our Prize Crane Grabber Hire can potentially combine entertainment with suitable promotional merchandise.
Depending on the machine and product dimensions, possible contents could include:
Product Samples
Branded Merchandise
Launch Merchandise
Small Gifts
Vouchers
Promotional Products
Sponsor Items
This can make the giveaway itself part of the launch experience.
A launch often includes promotional merchandise.
A prize crane can potentially turn the distribution of that merchandise into an activity.
Instead of simply handing out an item:
Guest Approaches
→
Guest Plays
→
Guest Attempts to Win
→
Guest Interacts With Brand Team
This creates another touchpoint around the launch.
Our Gashapon Dispenser Hire can provide a mystery capsule experience.
Suitable campaign uses can include:
Product Samples
Promotional Offers
Discount Vouchers
Launch Merchandise
Mystery Gifts
Brand Messages
Sponsor Giveaways
The mystery element can make the interaction particularly useful for consumer-facing launches.
Our Retro Arcade Game Machine Hire can create a nostalgic gaming area.
Retro machines can work particularly well for:
Gaming Products
Technology Launches
Fashion Brands
Media Launches
Entertainment Products
Creative Campaigns
Lifestyle Brands
Several machines can potentially create a temporary retro arcade area.
For larger product launches, several games can be combined.
A branded arcade area could potentially include:
Basketball
Reaction Games
Batak
Racing Simulators
Retro Arcade Machines
Prize Crane
Gashapon Dispenser
Browse the complete Arcade Machine Hire London & UK Nationwide range when planning a larger launch installation.
One of the strongest ways to use entertainment at a product launch is to match the activity with the product.
For example:
Racing simulators.
Basketball or reaction challenge.
Reaction game or racing simulator.
Prize crane or Gashapon dispenser.
Retro arcade machines.
Batak or reaction game.
This can make the entertainment feel connected to the launch rather than added separately.
A high-score competition can create simple participation.
Suitable games include:
Basketball
Batak
Reaction Games
Racing Simulators
A clear message can be:
Guests can participate throughout the event.
Influencers attending the product launch can compete against one another.
Potential formats include:
Influencer vs Influencer
Influencer vs Brand Team
Influencer vs Customer
Fastest Lap
Highest Basketball Score
Fastest Reaction Score
This can provide another interactive element within the event.
Press and media guests can also take part.
For example:
or:
or:
The activity can provide entertainment between interviews, demonstrations and presentations.
Retail launches can potentially use:
Prize Cranes
Gashapon Dispensers
Basketball
Reaction Games
Retro Arcade Machines
This can work inside:
Retail Stores
Shopping Centres
Department Stores
Pop-Up Spaces
Temporary Activations
The game should be selected around the available floor space and customer traffic.
Fashion brands can potentially use visually distinctive arcade entertainment.
Ideas include:
Basketball
Prize Crane
Gashapon Dispenser
Retro Arcade
Reaction Games
This can work for:
Collection Launches
Trainer Drops
Store Events
Influencer Launches
Brand Collaborations
Trainer and sneaker launches can use competitive activities naturally.
Potential concepts include:
Basketball Challenge
Reaction Game
Prize Crane
Retro Arcade
Leaderboard Competition
A basketball machine can fit particularly well with sportswear-focused launches.
Beauty brands can potentially use:
Prize Crane Giveaways
Gashapon Capsules
Reaction Games
Retro Arcade
Suitable promotional products or samples may potentially be incorporated into giveaway machines depending on item dimensions.
Technology brands can use:
Reaction Games
Racing Simulators
Retro Arcade Machines
Competitive Leaderboards
Interactive Challenges
These can complement product demonstrations and digital installations.
Automotive product launches can naturally use racing simulators.
Potential concepts include:
Fastest Lap
Customer vs Dealer
Journalist vs Brand Team
Influencer Racing Challenge
Reaction games and Batak can also complement the automotive theme.
Gaming launches are naturally suited to arcade entertainment.
A package could include:
Retro Arcade Machines
Racing Simulators
Basketball
Reaction Games
Multiplayer Games
This can provide another gaming experience alongside the main product.
Sports products can use:
Catch It Reaction Ring Game Hire
alongside other competitive games.
This can create a physical challenge around the product.
Suitable food and drink product launches can use arcade games alongside:
Sampling
Hospitality
Product Displays
Influencer Activity
Press Activity
DJs
Music
The game can provide an additional activity without replacing the product experience itself.
Media, streaming, publishing and entertainment companies can potentially use:
Retro Arcade
Racing
Reaction Games
Basketball
Branded Promotional Games
This can work particularly well at launch parties and press events.
B2B product launches can benefit from interactive games because they provide a less formal activity around:
Presentations
Networking
Demonstrations
Customer Meetings
Hospitality
Reaction games and racing simulators can work particularly well.
Launching a product at an exhibition?
Interactive games can help create activity around your stand.
Suitable options include:
Catch It Reaction Ring Game Hire
The game can sit alongside the product demonstration and sales area.
Shopping centres can provide large amounts of passing footfall.
Suitable launch entertainment can include:
Prize Crane
Gashapon Dispenser
Reaction Game
Basketball
Retro Arcade
The game should be visible and easy to understand from the surrounding shopping area.
Temporary launch spaces can potentially use compact interactive games.
Suitable options might include:
Reaction Game
Retro Arcade Machine
Prize Crane
Gashapon Dispenser
Larger pop-ups can potentially create a complete gaming area.
A product launch roadshow can take the same entertainment concept to multiple cities.
For example:
London
Birmingham
Manchester
Leeds
Bristol
The same competition or leaderboard concept can potentially be repeated at each location.
Products being launched at conferences can use interactive entertainment inside:
Exhibition Areas
Sponsor Zones
Breakout Areas
Networking Areas
Evening Receptions
Quick-play games can work particularly well between conference sessions.
VIP launches may benefit from a smaller number of premium attractions.
For example:
Linked Racing Simulators
or:
Reaction Challenge + Retro Arcade
or:
Premium Branded Game
The aim can be to create a strong feature without overcrowding the event.
Larger product launches can potentially create several interactive areas.
For example:
Batak + Catch It.
Basketball.
Linked racing simulators.
Several arcade cabinets.
Prize Crane + Gashapon Dispenser.
This can create variety for larger guest numbers.
Selected machines can potentially incorporate:
Product Logos
Campaign Artwork
Launch Graphics
Company Branding
Sponsor Logos
Promotional Messaging
Branding options vary between machines, so requirements should be discussed as early as possible.
Suitable promotional items can potentially become part of the entertainment.
Consider:
or:
These can provide a more interactive way to distribute suitable products or campaign merchandise.
If customer engagement is the main objective, choose games that allow people to participate quickly.
Potential options include:
Reaction Games
Basketball
Batak
Racing Simulators
The activity can provide the opening for conversation with the brand team.
Interactive entertainment can sit within a wider lead-generation strategy.
For example:
Guest Approaches
→
Participates
→
Receives Score
→
Engages With Brand Team
→
Learns About Product
Any registration, data collection and marketing consent should be managed appropriately by the organiser.
Catch It Reaction Ring Game Hire
2-Player Basketball Arcade Game Hire
Retro Arcade Game Machine Hire
Arcade Machine Hire London & UK Nationwide
A smaller launch may only need one strong feature.
For example:
One Reaction Game
One Prize Crane
One Retro Arcade Machine
Linked Racing Simulators
The entertainment should fit the available space and guest numbers.
A larger launch could use:
Basketball
Reaction Games
Batak
Racing Simulators
Retro Arcade Machines
Prize Crane
Gashapon Dispenser
This can create a complete interactive entertainment area.
One interactive attraction.
2–3 games.
4–6 games.
7–10+ suitable games.
Selected machines with suitable product or campaign branding.
The package can be designed around guest numbers, venue size and launch objectives.
Boutique Party Hire can discuss suitable arcade and interactive game hire for product launches throughout London.
This can include launches inside:
Hotels
Retail Stores
Shopping Centres
Event Venues
Exhibition Centres
Corporate Offices
Showrooms
Pop-Up Spaces
Central London loading and access requirements should be confirmed early.
Suitable product launch bookings can be discussed throughout the UK, including:
London
Birmingham
Manchester
Leeds
Liverpool
Bristol
Cardiff
Nottingham
Leicester
Coventry
Sheffield
and other locations.
Browse our wider Arcade Machine Hire London & UK Nationwide range when planning your launch.
Suitable arcade machines can potentially remain installed for multi-day campaigns.
When requesting a quote, provide:
For branded equipment, provide as much lead time as possible.
Reaction games, Batak, basketball, racing simulators, prize cranes, Gashapon dispensers and retro arcade machines can all work depending on the product and audience.
Reaction games, racing simulators and retro arcade machines can work particularly well for suitable technology campaigns.
Racing simulators, Batak and reaction games can all fit naturally around automotive events.
Prize cranes, Gashapon dispensers, basketball, reaction games and retro arcade machines can all be suitable depending on available space.
Selected equipment may offer branding opportunities depending on the machine, artwork requirements and lead time.
Potentially, depending on the machine and item dimensions. See our Prize Crane Grabber Hire.
Yes. Suitable influencer, creator, media and press launch events can use arcade and interactive games.
Yes. Larger launches can potentially combine several machines into a dedicated interactive area.
Suitable roadshow and multi-location campaigns can be discussed.
Suitable product launch bookings can be discussed nationwide.
Whether you’re launching a new product, vehicle, technology platform, fashion collection, retail product, sports product or consumer campaign, interactive arcade games can provide another way for guests to engage with your launch.
Explore:
Catch It Reaction Ring Game Hire
Retro Arcade Game Machine Hire
Or browse the complete Arcade Machine Hire London & UK Nationwide range.
Send us your launch date, venue, postcode, guest numbers, product type, required games and branding requirements for a product launch entertainment quote.
