Looking for brand activation game hire in Birmingham?
Boutique Party Hire provides interactive arcade machines, competitive games and promotional attractions for brand activations, experiential marketing campaigns, product launches, exhibitions and corporate events throughout Birmingham and the West Midlands.
Create an activation people can actually participate in.
Choose from:
Arcade Machines
Racing Games
Reaction Games
Basketball
Retro Arcade Games
Prize Cranes
Gashapon Machines
High-Score Challenges
Large-Format Arcade Games
Interactive Competitions
For suitable campaigns, branding requirements can be discussed around the selected equipment.
Explore our Custom & Branded Game Hire UK options.
Turn an ordinary game into part of your campaign.
Potential activation concepts include:
Depending on the selected machine and project requirements, suitable branding can help connect the entertainment with the wider campaign.
Experiential marketing is about giving people something to experience rather than simply something to look at.
Interactive games can help create that experience.
Visitors:
Approach
Participate
Compete
Interact
Share the Experience
The attraction becomes part of the wider brand activation.
Create an activation built around participation.
Instead of:
create:
Interactive attractions can be used within:
Shopping Centres
Exhibitions
Trade Shows
Corporate Events
Product Launches
Promotional Events
Experiential Campaigns
Consumer Events
subject to venue, campaign and access requirements.
Arcade machines are particularly suited to experiential campaigns because visitors immediately understand how to participate.
Create:
Use a combination of:
Retro Arcade Games
Racing
Basketball
Reaction Games
Competitive Challenges
Prize Attractions
Browse our wider Arcade & Entertainment Hire Range.
For larger campaigns, create a complete temporary branded arcade.
Potential layout:
Head-to-head competition.
Classic arcade entertainment.
Reaction + Basketball.
Prize Crane + Gashapon.
Connect each zone with the wider campaign to create one cohesive activation.
Racing games can provide direct competition between visitors.
Create:
or:
Visitors compete head-to-head.
For a recognisable racing attraction, consider Mario Kart DX Twin Arcade Hire.
Racing can be particularly relevant for suitable automotive, technology, gaming and sports campaigns.
For automotive brands, racing provides a natural connection between the activity and campaign.
Create:
Racing games can form part of:
Vehicle Launches
Dealer Events
Automotive Exhibitions
Consumer Activations
Motor Industry Events
Corporate Hospitality
For larger campaigns, create several racing stations.
Create a fast competitive challenge.
Visitors participate and receive a result.
Reaction games can work particularly well for campaigns focused on:
Speed
Performance
Sport
Technology
Energy
Competition
Create a leaderboard and encourage visitors to attempt to reach the top.
Create:
Use Basketball Arcade Machine Hire for a simple competitive activation.
Basketball can work particularly well for:
Sports Brands
Fitness Campaigns
Youth Marketing
Consumer Events
Corporate Activations
Promotional Events
Nostalgia can be a strong creative direction for experiential campaigns.
Create a retro arcade using:
PAC-MAN
Space Invaders
Street Fighter
and other suitable classic-style games.
Potential concept:
For suitable campaigns, retro gaming can create a distinctive contrast with a modern product or technology brand.
For campaigns requiring a larger attraction, consider World’s Largest PAC-MAN Hire.
Create:
Visitors compete throughout the activation.
Large-format arcade games can also provide a visually substantial centrepiece within suitable venues.
Create a large retro gaming feature with World’s Largest Space Invaders Hire.
Use it for:
Technology Activations
Gaming Campaigns
Product Launches
Exhibitions
Corporate Events
Retro-Themed Campaigns
Combine giant retro games with smaller machines to create a complete arcade environment.
Turn promotional merchandise into an interactive experience.
Instead of:
create:
Suitable prize cranes can potentially be used with campaign merchandise and promotional items.
This can transform the distribution of giveaways into part of the activation itself.
Prize cranes can work particularly well for campaigns involving:
Branded Merchandise
Promotional Products
Samples
Limited-Edition Items
Event Giveaways
Campaign Prizes
The attraction gives visitors another reason to interact with the activation rather than simply collecting an item and leaving.
Gashapon machines can provide another interactive promotional format.
Visitors operate the machine and receive a capsule containing a suitable item, message or reward.
Create:
Explore our Gashapon Machine Hire UK options.
Create an activity around your promotion.
Interactive games can support:
Product Sampling
Merchandise Giveaways
Competition Campaigns
Launch Events
Consumer Promotions
Exhibition Campaigns
Retail Activations
Match the game to the objective rather than simply choosing a machine because it looks impressive.
Create a straightforward activation mechanic:
Suitable games can potentially be connected with prizes supplied for the campaign.
For example:
Reach the target score.
Beat the target result.
Reach the required score.
Achieve the target result.
The exact competition format should be planned around the campaign and selected equipment.
High-score challenges are easy for visitors to understand.
Create:
Choose a suitable game.
Record the strongest scores.
Display the leaderboard.
Visitors can then see exactly what they need to beat.
This can turn one game into an ongoing competition throughout the activation.
A leaderboard can also provide another place to incorporate campaign messaging.
Potential concepts include:
For multi-day campaigns, run daily leaderboards or one competition across the entire activation.
Launching a new product in Birmingham?
Match the game to the product.
Racing.
Basketball + Reaction.
Retro + Interactive Challenges.
Prize Crane + Gashapon.
Complete Arcade.
The entertainment should support the campaign rather than compete with the product itself.
Technology brands can use interactive gaming to create a combination of old and new.
Use:
Retro Arcade
Reaction Games
Racing
Large-Format Games
Create a technology-focused gaming environment around the campaign.
Competition is a natural fit for sports marketing.
Use:
Basketball
Reaction Games
Racing
High-Score Challenges
Create:
or:
The challenge can become part of the wider sports campaign.
Create an interactive exhibition stand using games.
Visitors can:
Stop
Play
Compete
Interact With Your Team
Suitable attractions include:
Racing
Reaction
Basketball
Retro Arcade
Prize Crane
Gashapon
Explore our Exhibition Game Hire Birmingham service.
Running a campaign at the NEC?
Interactive games can provide entertainment for suitable exhibitions, trade shows and corporate activations.
Create:
Racing Challenges
High-Score Competitions
Prize Experiences
Retro Arcades
Reaction Challenges
Promotional Giveaways
For NEC-specific requirements, see our Exhibition Game Hire NEC Birmingham page.
Trade shows provide an ideal environment for competitive games.
Create:
or:
The attraction can give attendees another reason to stop at your stand.
Explore our Trade Show Entertainment Hire UK options.
Interactive games can form one part of a wider lead-generation campaign.
A potential visitor journey is:
Visitor notices the activation.
Visitor participates.
Your team starts a conversation.
Visitor learns about the campaign.
Your normal follow-up process takes over.
Where personal information is collected, appropriate privacy and consent processes should be used.
For a substantial activation, create an entire arcade.
Combine:
Racing
Retro Games
Basketball
Reaction
Prize Crane
Gashapon
Then create:
For large campaigns, this gives visitors several different ways to interact with the experience.
Suitable games can be used across multi-day campaigns.
Run:
Open competition.
Leaderboard continues.
Crown the champion.
For promotional machines, the campaign can also continue distributing suitable giveaways throughout the activation.
Suitable activation game bookings can be discussed throughout Birmingham City Centre.
When enquiring, provide:
Activation Location
Venue
Campaign Dates
Operating Times
Expected Footfall
Available Space
Loading Access
Power Availability
Selected Games
Branding Requirements
This helps determine which equipment is suitable for the campaign.
Suitable activation bookings can also be discussed throughout the wider West Midlands.
Provide the campaign location and complete postcode when requesting a quotation.
Options can include racing, reaction, basketball, retro arcade, prize cranes, Gashapon and other interactive games.
Branding requirements can be discussed depending on the selected equipment and campaign.
Yes. Subject to the project, available space and equipment, multiple games can be combined into a larger arcade experience.
Yes. Suitable games can be incorporated into leaderboard competitions.
Suitable prize-crane requirements can be discussed for promotional and experiential campaigns.
Yes. Gashapon machines can be considered for suitable promotional giveaways and activations.
Suitable NEC exhibition and activation requirements can be discussed.
Yes. Suitable interactive games can be selected around the product and campaign.
Suitable multi-day bookings can be discussed based on the activation schedule.
Suitable campaigns can be discussed throughout Birmingham and the wider West Midlands.
Create an interactive experience for your next Birmingham brand activation, experiential campaign, exhibition, product launch or promotional event.
Choose from:
Racing Games
Reaction Challenges
Basketball
Retro Arcade Games
Prize Cranes
Gashapon Machines
High-Score Games
Large Arcade Attractions
Or create:
Explore our:
Arcade & Entertainment Hire Range
Exhibition Game Hire Birmingham
Exhibition Game Hire NEC Birmingham
