|
£500 minimum spend applies to all bookings. Explore our luxury packages today!
|













































Planning a press event, media launch or exclusive preview and looking for interactive entertainment?
Boutique Party Hire provides arcade machine and interactive game hire for press events throughout London and across the UK.
From product launches and press previews to brand events, media nights, store launches and PR activations, arcade games can provide guests with an interactive experience while creating a visually interesting feature within the event.
Our press event arcade hire range can include:
From one branded interactive game to a complete press-event arcade, we can build the package around your campaign.
Press events are often about giving journalists, creators, photographers and industry guests something interesting to experience.
Arcade games can provide entertainment alongside:
Product Demonstrations
Presentations
Interviews
Drinks
Food
Networking
Photography
Brand Activations
Product Displays
Guests can participate throughout suitable sections of the event.
ADD A STRONG BRANDED CORPORATE INSTALLATION PHOTO HERE
For this page, use your most professional branded event imagery.
Prioritise:
Custom-Branded Machines
Grabber Machines
Reaction Games
Racing Simulators
Corporate Installations
Guests Playing
Company Logos Visible
Press and PR agencies will want to see that the equipment can look like part of a campaign rather than generic party equipment.
Interactive entertainment gives guests something to physically participate in.
Instead of simply viewing a product or presentation, attendees can:
Compete
Play
Race
Test Their Reactions
Enter a Challenge
Win Suitable Promotional Items
This can help create a more experiential event environment.
Press launches can potentially use arcade machines around:
New Products
New Services
New Venues
New Stores
New Campaigns
Brand Announcements
Entertainment Releases
Selected equipment can potentially be customised around the launch.
Product launches can combine physical product displays with interactive games.
For example:
Branded Reaction Game + Product Display
or:
Grabber Machine Containing Promotional Items
or:
Racing Simulator + Automotive Product Launch
The game can become part of the wider launch concept.
Press previews often take place before a product, venue or experience becomes available to the public.
Arcade machines can provide entertainment while journalists and guests explore the launch.
Compact games can work particularly well where venue space is limited.
Media preview events can potentially use games for:
Journalists
Editors
Creators
Photographers
Influencers
Industry Guests
Business Partners
Interactive games can provide an informal activity between scheduled presentations and demonstrations.
PR agencies can hire arcade machines for suitable client campaigns.
Potential projects include:
Product Launches
Press Nights
Brand Activations
Retail Launches
Media Events
Influencer Events
Promotional Events
Experiential Campaigns
This page is worth targeting agencies as well as brands directly.
PR and event agencies may need arcade equipment across multiple campaigns.
We can discuss suitable temporary hire for projects ranging from one interactive game to larger multi-machine installations.
For repeat corporate projects, consistent machine presentation and reliable logistics are particularly important.
Brands can use interactive games to reinforce a wider campaign.
Selected equipment can potentially incorporate:
Brand Logos
Product Imagery
Campaign Graphics
Launch Messaging
Event Artwork
Sponsor Branding
This can make the arcade machine itself part of the event design.
Custom branding is particularly valuable for press events because the equipment may appear in photographs and social content.
Suitable machines can potentially incorporate branded panels or artwork depending on the equipment and project.
Potential options include:
Branded Basketball
Branded Reaction Games
Branded Grabber Machines
Branded Racing
Custom Arcade Cabinets
Larger campaigns can potentially create a coordinated branded arcade area.
For example:
Branded Racing Simulators
Branded Basketball
Branded Reaction Game
Branded Grabber Machine
Campaign Leaderboard
Using consistent artwork across multiple games can help create a stronger visual identity.
Media companies can potentially use arcade entertainment for:
Launch Events
Industry Parties
Staff Events
Client Events
Press Events
Networking Events
Awards Events
Promotional Campaigns
The equipment can be selected according to the style of event.
Events specifically aimed at journalists can use arcade games as informal entertainment around the main press programme.
Reaction games and retro arcade cabinets can work particularly well because guests can participate quickly.
Press and influencer events increasingly overlap.
Interactive games can give creators something to participate in during the campaign.
Potential concepts include:
Influencer Racing Challenge
Basketball Competition
Reaction Challenge
Branded Grabber Giveaway
Retro Arcade Area
Campaign Leaderboard
Brands hosting creators can use arcade games to create an interactive element within the venue.
Custom-branded machines can also provide a visually distinctive background for suitable event content.
Press nights can potentially use arcade games before or after the main experience.
This can work particularly well for:
Theatre Events
Entertainment Launches
Venue Launches
Hospitality Openings
Experiential Events
Media Parties
Entertainment companies can potentially use arcade machines around:
Film
Television
Music
Gaming
Theatre
Streaming
Live Entertainment
Retro gaming can be particularly relevant for entertainment-focused audiences.
Film launches and promotional events can potentially incorporate arcade games into:
Press Junkets
Premiere Events
Media Receptions
Promotional Activations
After-Parties
Private Screenings
Selected machines may potentially be branded around suitable campaign artwork.
Television launches can potentially use interactive games during:
Press Screenings
Launch Parties
Media Events
Cast Events
Industry Receptions
Games can provide entertainment before or after the main screening or presentation.
Streaming and digital entertainment brands can use arcade games as part of experiential launch campaigns.
Retro arcade machines can work particularly well where the campaign has a gaming, technology or nostalgia theme.
Gaming launches are naturally suited to arcade entertainment.
A gaming press event could potentially include:
Retro Arcade Cabinets
Racing Simulators
Reaction Games
Basketball
Competitive Challenges
This provides another gaming experience alongside the featured product.
Music launches and listening events can potentially use arcade entertainment alongside:
DJs
Live Music
Drinks
Media Guests
Influencers
Brand Partners
Retro arcade cabinets can create a relaxed entertainment area.
Fashion press events can potentially use:
Branded Grabber Machines
Retro Arcade Cabinets
Reaction Games
Custom-Branded Games
Basketball Games
The equipment can potentially incorporate campaign artwork to complement the event styling.
Beauty brands running media and influencer events may want compact, visually branded entertainment.
A custom grabber machine could potentially contain suitable promotional products or branded merchandise.
Reaction games and retro cabinets can provide additional options.
Technology brands can use interactive arcade equipment around:
Product Launches
Media Demonstrations
Industry Events
Press Previews
Brand Activations
Racing simulators and reaction games can complement technology-focused campaigns particularly well.
Automotive press events are particularly well suited to racing simulator hire.
Guests can compete for the fastest lap while attending:
Vehicle Launches
Media Drives
Showroom Launches
Automotive Exhibitions
Dealer Events
Brand Experiences
Racing simulators provide premium head-to-head entertainment.
They can potentially support:
Fastest-Lap Competitions
Journalist Challenges
Influencer Challenges
Client Competitions
Automotive Activations
A leaderboard can operate throughout the event.
Reaction games can be particularly useful at press events because gameplay is quick.
Guests can attempt a score without committing significant time away from the wider event.
They can also potentially incorporate branding.
Batak-style reaction games provide a simple competitive challenge.
Guests can attempt to reach the top of the event leaderboard.
This can work particularly well for sports, automotive and technology campaigns.
Basketball arcade machines can create an energetic interactive attraction.
They can be particularly suitable for:
Sports Brands
Fashion Brands
Trainer Launches
Entertainment Events
Corporate Press Events
Retro arcade machines can create a distinctive entertainment area.
They can be particularly suitable for:
Fashion
Music
Gaming
Media
Technology
Entertainment
Several cabinets can create a small temporary retro arcade.
Grabber machines can combine interaction with promotional products.
Depending on the machine and campaign, suitable contents could potentially include:
Branded Merchandise
Promotional Products
Sample Products
Campaign Merchandise
Small Gifts
Event Giveaways
This makes grabber machines particularly interesting for PR campaigns.
Selected grabber machines can potentially incorporate:
Company Logos
Product Imagery
Campaign Artwork
Launch Graphics
Event Branding
This can create a strong visual feature within the event.
Arcade games can potentially form part of promotional mechanics.
For example:
Play to Enter
Highest Score Challenge
Fastest Lap
Reaction Challenge
Grabber Giveaway
Any competition rules, prize terms and promotional compliance would remain the organiser’s responsibility.
A competition can run throughout the press event.
Potential challenges include:
Fastest Racing Lap
Highest Basketball Score
Fastest Reaction Score
Guests can attempt to improve their scores throughout the event.
For mixed media events, arcade games can create informal competitions such as:
Journalists vs Influencers
Press vs Brand Team
Creator vs Creator
Media vs Media
This can create an additional interactive element without requiring a complicated activity.
Branded arcade machines can potentially provide an additional visual feature within the event.
For campaigns where photography matters, machine positioning, lighting and branding should be considered during event planning.
Interactive games can naturally create moments where guests compete, react and celebrate.
For branded campaigns, the machines can potentially be visually coordinated with the wider event design.
Hotels frequently host media launches and press events.
Arcade equipment can potentially be installed inside:
Ballrooms
Function Rooms
Conference Areas
Private Bars
Event Suites
Hospitality Spaces
Access should be confirmed for larger machines.
London press events can take place inside:
Hotels
Event Venues
Retail Stores
Showrooms
Offices
Studios
Entertainment Venues
Private Event Spaces
Central London access and loading requirements should be checked before confirming equipment.
A smaller press event might use:
Branded Reaction Game
or:
Branded Grabber Machine
or:
Linked Racing Simulators
or:
Two Retro Arcade Cabinets
One strong interactive feature can be enough for smaller launches.
Large media launches can potentially use:
Racing Simulators
Basketball
Reaction Games
Batak
Retro Arcade Machines
Grabber Machines
Air Hockey
Branded Games
This can create a complete interactive entertainment area.
One feature interactive game.
2–3 games.
4–6 games.
7–10+ games.
Selected equipment with suitable company, product or campaign branding.
The final package should be built around guest numbers, available space and campaign objectives.
London is a major market for press launches, PR events and media activations.
We can discuss suitable bookings throughout:
Soho
Mayfair
Covent Garden
Shoreditch
City of London
Canary Wharf
Westminster
Kensington
Chelsea
Central London
and other locations.
For central London events, loading and parking arrangements should be provided as early as possible.
Suitable press and media event bookings can be discussed throughout the UK, including:
London
Kent
Essex
Birmingham
Manchester
Leeds
Liverpool
Bristol
Cardiff
Nottingham
Leicester
and other locations.
When requesting a quote, provide:
For custom-branded projects, provide artwork and branding requirements as early as possible.
This page focuses on temporary arcade hire for press, PR and media events.
Hotels, entertainment venues and other commercial locations wanting arcade machines installed for longer periods can explore our Long-Term Arcade Machine Hire UK service.
Suitable high-footfall venues can also explore our Arcade Machine Profit Share & Revenue Share service.
For temporary events, browse our wider Arcade Machine Hire London & UK range.
Yes. Suitable press launches, media events, PR activations and product launches can hire arcade and interactive games.
Selected machines may offer custom branding depending on the equipment, artwork requirements and available lead time.
Reaction games, racing simulators, branded grabber machines, retro arcade and basketball can all work particularly well.
Yes. Suitable agencies can hire games for client campaigns, launches and experiential events.
Potentially, depending on the machine, product dimensions and campaign requirements.
Yes. Larger campaigns can potentially combine several branded games into a coordinated interactive area.
Yes. Suitable mixed media, influencer and press events can hire arcade machines.
Yes. Suitable bookings can be discussed throughout Central London subject to access and availability.
Delivery and installation can form part of the hire service.
Suitable press event bookings can be discussed nationwide.
Whether you’re organising a press launch, product preview, PR activation, media event, influencer campaign, brand launch or press night, arcade games can create interactive entertainment for your guests.
From one branded reaction game to a complete custom press-event arcade, Boutique Party Hire can build a package around your campaign.
Browse our Arcade Machine Hire London & UK range.
Send us your event date, venue, postcode, guest numbers, required games and branding requirements for a press event arcade hire quote.














