Looking for the best arcade games for brand activations?
Interactive arcade games can give customers something to actively participate in rather than simply viewing a display.
From reaction challenges and racing competitions to basketball games, prize cranes and giant arcade attractions, the right game can become a central part of an experiential marketing campaign.
Boutique Party Hire provides arcade and interactive game hire for:
Brand Activations
Experiential Marketing
Product Launches
Promotional Events
Exhibitions
Trade Shows
Shopping Centre Activations
Corporate Events
PR Events
Consumer Events
Pop-Up Experiences
Marketing Campaigns
Depending on the equipment and project, branding options can also be discussed.
Browse our complete Arcade Machine Hire London & UK Nationwide collection.
A successful brand activation needs people to interact.
Arcade games provide a simple reason for visitors to:
Stop
Approach
Participate
Compete
Watch Other Players
Try Again
Interact With Your Team
Engage With the Experience
Instead of the brand simply being something attendees see, the game can make it something they participate in.
The best choice depends on the campaign objective.
If you want competition, consider reaction, basketball and racing games.
If you want giveaways, prize cranes and capsule dispensers can be considered.
If you want visual impact, giant arcade machines can provide a strong feature.
If you want head-to-head engagement, racing games, Street Fighter and air hockey can work well.
For larger activations, several machines can be combined into a complete branded gaming area.
Basketball is one of the easiest games to turn into a brand challenge.
Basketball Arcade Game Hire can create a simple:
experience.
Visitors compete to achieve the highest score while spectators watch.
Campaign concepts could include:
Score to Win
Beat the Brand
Beat Our Team
Daily High Score
Team Challenge
Influencer vs Customer
For suitable projects, branding options can be discussed.
Batak Lite Game Hire is ideal for fast, competitive activations.
Visitors attempt to hit illuminated targets as quickly as possible.
Create messaging such as:
or:
Because the result is measurable, Batak can be incorporated into a campaign leaderboard.
Another reaction-based attraction is Catch It Reaction Ring Game Hire.
The quick-play format makes reaction games useful where large numbers of visitors may want to participate.
Use Catch It for:
High-Score Challenges
Visitor Competitions
Employee Activations
Exhibition Stands
Experiential Events
Product Promotions
Combine it with Batak to create a dedicated reaction zone.
Prize Crane Grabber Hire can combine interactive entertainment with promotional giveaways.
Instead of simply handing out merchandise, visitors can potentially attempt to win it.
Depending on the campaign, suitable prizes supplied or arranged by the organiser could include:
Branded Merchandise
Promotional Products
Product Samples
Event Merchandise
Campaign Giveaways
Special Prizes
This can make the giveaway itself part of the activation.
Gashapon Dispenser Hire offers another interactive giveaway concept.
Visitors operate the dispenser and receive a capsule.
Capsules could potentially contain suitable:
Prizes
Promotional Items
Codes
Giveaways
Product Samples
Campaign Messages
The mystery element can make the interaction more engaging than a standard giveaway desk.
For a visually distinctive attraction, consider Giant Gumball Machine Hire.
The oversized format can help create a feature within:
Shopping Centre Activations
Exhibitions
Product Launches
Pop-Up Events
Experiential Campaigns
Consumer Events
It can work particularly well where the physical attraction needs to become part of the wider event design.
Create direct visitor competition with Mario Kart DX Twin Arcade Hire.
Two visitors can race side-by-side.
Potential activation concepts include:
Racing machines can be particularly relevant to automotive, technology, gaming and sports-related campaigns.
Overtake DX Twin Arcade Hire provides another head-to-head racing option.
Create a:
Visitors compete throughout the activation.
The highest-performing players could then participate in a final, depending on the format of your event.
For motorcycle or motorsport campaigns, consider Moto GP Twin Arcade Hire.
Moto GP can be incorporated into:
Automotive Activations
Motorcycle Campaigns
Sports Events
Technology Events
Experiential Marketing
Corporate Promotions
For a large activation, combine several racing games into one gaming zone.
Want something attendees can notice from across the event space?
World’s Largest PAC-MAN Hire provides a large-format retro arcade attraction.
It can work particularly well for:
Technology Brands
Creative Agencies
Gaming Campaigns
Retro Activations
Large Exhibitions
Corporate Events
Its scale can help make the machine a visual feature as well as an entertainment attraction.
Another large-format option is World’s Largest Space Invaders Hire.
Combine it with PAC-MAN for a retro gaming activation.
Add other classic machines to create an entire:
around the campaign.
Create direct head-to-head competition with Street Fighter Retro Arcade Machine Hire.
This can work well for:
Gaming Brands
Technology Brands
Creative Events
Retro Campaigns
Corporate Activations
Create a knockout competition or allow visitors to challenge representatives of the brand.
Boxing Machine Hire provides a simple score-based competition.
Activation concepts could include:
Visitors receive an immediate numerical result, making it straightforward to create a leaderboard.
Commercial Air Hockey Table Hire provides a more social head-to-head activity.
It can work for:
Corporate Activations
Hospitality Events
Exhibitions
Product Launches
Employee Campaigns
Networking Events
Guests can play while continuing to interact with other attendees and representatives.
At busy events, brands compete for attention.
A visible interactive attraction can provide another reason for someone to approach.
The journey could be:
Visitor notices the game.
↓
They approach the activation.
↓
They participate.
↓
They receive a score.
↓
They interact with the campaign.
↓
They potentially discuss the experience with others.
The game therefore becomes part of the wider brand experience.
High-score challenges are one of the simplest activation formats.
Use:
Batak
Basketball
Catch It
Boxing
Racing
Display a leaderboard containing:
Position
Player
Score
You could run an overall competition or reset the leaderboard at different points during a multi-day activation.
Have a member of the brand team set a score.
Then challenge customers to beat it.
For example:
This can work with:
Basketball
Reaction Games
Racing
Boxing
Street Fighter
It provides a direct interaction between visitors and representatives.
Arcade games are particularly suited to experiential campaigns because they involve active participation.
Instead of simply seeing advertising, visitors can interact with an activity associated with the event.
Depending on the project, the experience can incorporate:
Competition
Brand Messaging
Prizes
Leaderboards
Giveaways
Social Interaction
Event Photography
Spectator Engagement
The exact concept should be developed around the campaign objectives.
Launching a new product?
Interactive games can provide entertainment around the launch itself.
For example, guests could:
Complete a Challenge
Enter a Leaderboard
Compete Against Influencers
Win Promotional Merchandise
Play Head-to-Head
Take Part in a Tournament
This can give attendees something to do before and after presentations or demonstrations.
Shopping centres can provide significant passing footfall.
Suitable arcade attractions could include:
Reaction Games
Basketball
Prize Crane
Gashapon
Giant Gumball Machine
Retro Arcade Games
The attraction should be chosen around available space, expected visitor numbers and the campaign concept.
At exhibitions, games can provide an immediate reason to approach the stand.
Consider:
Batak
Catch It
Basketball
Racing
Prize Crane
Gashapon
Quick gameplay is particularly useful where large numbers of exhibition visitors may want to participate.
Trade show visitors may see hundreds of exhibitors in a single day.
An interactive challenge can help differentiate a stand.
Create:
High-Score Competitions
Racing Challenges
Reaction Tests
Prize Giveaways
Beat the Brand Challenges
The game can provide the initial interaction before a conversation with the exhibition team.
Consumer campaigns can benefit from games that are immediately understandable.
Basketball, reaction games, racing and prize machines require little explanation.
This can make them useful for high-footfall activations where visitors need to understand the concept quickly.
Interactive games aren’t limited to consumer marketing.
B2B exhibitors and brands can use games as an icebreaker.
A visitor might initially approach to participate in a challenge before moving into a conversation with the sales or marketing team.
This can provide a less formal starting point than a direct sales approach.
Automotive campaigns naturally suit racing games.
Consider:
or other suitable racing machines.
Create qualifying sessions and maintain a fastest-driver leaderboard throughout the activation.
Sports brands can build activations around competition.
Suitable games include:
Basketball
Reaction Games
Boxing
Racing
Create measurable challenges that allow visitors to compare their performance with others.
Technology brands can use:
Racing Games
Reaction Games
PAC-MAN
Space Invaders
Street Fighter
Interactive Arcade Machines
A mixture of modern competition and retro gaming can create a wider gaming environment around the activation.
Prize-based attractions can be particularly useful where promotional merchandise forms part of the campaign.
Consider:
and:
The organiser can determine suitable prize contents and campaign mechanics.
A smaller activation might only need one strong attraction.
For example:
Branded Basketball
or:
Batak Reaction Challenge
or:
Prize Crane
or:
Gashapon
Build the wider campaign around one simple interaction.
For a major experiential event, create multiple gaming zones.
Mario Kart + Overtake + Moto GP.
Batak + Catch It.
Basketball + Boxing.
PAC-MAN + Space Invaders + Street Fighter.
Prize Crane + Gashapon.
This creates multiple visitor touchpoints throughout the activation.
Boutique Party Hire provides suitable arcade and interactive games for brand activations throughout London.
Potential locations include:
Exhibition Venues
Shopping Centres
Corporate Venues
Hotels
Pop-Up Spaces
Event Venues
Conference Centres
Retail Spaces
Access, branding requirements and installation schedules should be discussed before the event.
Suitable brand activation bookings can also be discussed across the UK, including:
Manchester
Birmingham
Leeds
Liverpool
Bristol
Cardiff
Nottingham
Leicester
Coventry
Sheffield
and other locations.
Reaction games, basketball, racing machines, prize cranes, Gashapon dispensers and visually distinctive retro games can all work well depending on the campaign.
Branding possibilities depend on the particular machine and project requirements.
Basketball, Batak, Catch It, boxing and suitable racing games can all support competitive concepts.
Prize cranes and capsule dispensers can potentially be incorporated into suitable promotional giveaway campaigns.
Reaction games, basketball, racing and prize attractions can provide quick interactive experiences for exhibition visitors.
Yes. Multiple machines can be combined into a larger activation.
Yes. Suitable machines can be combined into a temporary arcade-style experience.
Yes. Score-based games can be incorporated into a leaderboard competition managed as part of the event.
Yes. Suitable equipment can be provided for individual brand activation events.
Yes. Suitable bookings can be discussed throughout London.
Suitable brand activation projects can be discussed nationwide.
Whether you’re planning an experiential campaign, exhibition activation, product launch, promotional event, pop-up experience or consumer campaign, arcade games can create an interactive element around your brand.
Popular options include:
Catch It Reaction Ring Game Hire
Mario Kart DX Twin Arcade Hire
Or browse our complete Arcade Machine Hire London & UK Nationwide range.
