Looking for brand activation game hire in London?
Boutique Party Hire provides arcade machines, reaction games, racing games, basketball games and interactive entertainment for brand activations, experiential marketing campaigns, promotional events and live brand experiences throughout London.
Interactive games can give customers and guests something they can actively participate in rather than simply viewing a display.
From a single attention-grabbing game to a complete interactive gaming area, we can provide entertainment for activations taking place in suitable event venues, corporate spaces, exhibitions and promotional environments.
Browse our full Arcade & Amusement Game Hire range to see the wider selection available.
Games can be incorporated into many different types of marketing activity.
Suitable events can include:
The entertainment can be selected around the audience, campaign and available space.
Experiential marketing is about giving people something to experience.
Interactive games naturally encourage participation.
Guests can:
This can create an additional interactive element around a wider campaign.
Arcade machines can create an instantly recognisable entertainment area.
For competitive racing, Mario Kart DX Twin can provide head-to-head gameplay.
For a larger visual arcade attraction, World’s Largest Pac-Man can become a focal point within suitable event spaces.
Several machines can also be combined to create a complete temporary arcade.
Reaction challenges work particularly well where organisers want quick guest participation.
Suitable options include:
Guests can attempt to achieve the highest score while a leaderboard runs throughout the activation.
Racing games can create immediate competition between guests.
Mario Kart DX Twin allows two players to compete directly.
For longer activations, organisers can run qualifying sessions throughout the event.
The fastest players can then progress into a final.
Basketball games provide another quick-play competitive activity.
Pac-Man Basketball can be incorporated into suitable activations alongside racing and reaction games.
Create a highest-score competition and display the leading scores throughout the event.
Prize machines can provide an additional promotional mechanic.
A Prize Crane Arcade Grabber can potentially be incorporated into suitable promotional events.
Brands may wish to discuss using appropriate campaign merchandise or promotional items as prizes, subject to the machine and event requirements.
This can create a simple interaction:
Play → Attempt to Win → Receive Prize
Competition can encourage guests to participate more than once.
Create several challenges throughout the activation.
Highest reaction score.
Fastest racer.
Highest basketball score.
Highest arcade score.
Results can be displayed throughout the event before winners are announced.
A leaderboard can turn a simple game into an ongoing competition.
Guests can attempt to beat the current leader throughout the event.
Leaderboards can work particularly well for:
For multi-day events, competitions can potentially restart each day.
Boutique Party Hire can provide interactive games for agencies producing campaigns on behalf of clients.
Games can be considered for:
Tell us about the venue, audience and creative concept when enquiring so suitable equipment can be discussed.
Marketing agencies can use interactive games as part of client campaigns.
A campaign might include:
Hero Game
A main attraction positioned prominently.
Supporting Games
Several smaller activities around the activation.
Competition
Guests attempt to achieve the highest score.
Prize Element
Suitable prizes can be incorporated where appropriate.
This allows games to become part of the overall event experience.
PR agencies can incorporate interactive entertainment into:
Games can provide an activity while guests are networking, waiting for presentations or exploring the venue.
Influencer events often involve multiple activities throughout a venue.
Interactive games can provide an additional entertainment zone.
Suitable options can include:
The entertainment can be selected around the style of the campaign.
Music games can work particularly well for entertainment, lifestyle and evening activations.
Guitar Hero Arcade can be combined with DJs, drinks and other event entertainment.
It can also be incorporated alongside racing and retro arcade games to create a larger gaming area.
Not every activation needs to focus entirely on high scores.
Social games can provide a more relaxed interaction.
Options include:
These can work particularly well within hospitality, networking and corporate activation areas.
Interactive games can help create activity around an exhibition stand.
Visitors can stop and participate in:
Games can provide another reason for attendees to approach and spend time around the stand.
Trade shows can involve hundreds or thousands of attendees moving between exhibitors.
Interactive entertainment can create an activity within suitable stand spaces.
A simple competition can run throughout the show with visitors attempting to reach the top of the leaderboard.
Games can also form part of conference entertainment.
They can be positioned in:
Guests can participate between conference sessions.
Brands running temporary pop-ups can incorporate interactive games into the experience.
Depending on the available space, this could involve:
One Feature Game
or
Several Interactive Challenges
or
A Complete Temporary Arcade
This allows the setup to scale around the activation.
Businesses running campaigns across several locations can discuss suitable interactive entertainment for roadshow-style events.
Games can potentially form part of:
Requirements will depend on locations, dates, access and equipment.
Technology brands can incorporate gaming entertainment into:
Arcade and interactive games can fit naturally within technology-focused environments.
Racing entertainment can work particularly well for automotive campaigns.
Racing games can create a competitive attraction alongside:
Guests can compete against one another throughout the activation.
Sports brands can use competitive games for suitable promotional events.
Basketball, reaction and high-score challenges can create simple participation mechanics.
Guests can compete individually or against friends.
Fashion, beauty and lifestyle brands can incorporate games into suitable:
Interactive entertainment can operate alongside DJs, photo areas, drinks and product displays.
Corporate activations in Canary Wharf can use interactive games inside suitable offices and event venues.
For high-rise buildings, useful information includes:
This helps determine which equipment can be installed.
Boutique Party Hire can provide suitable activation entertainment throughout:
Games can be supplied for suitable corporate events, promotional campaigns and launches.
Shoreditch and East London are popular areas for technology, creative, media and lifestyle events.
Interactive arcade entertainment can be incorporated into suitable pop-ups, launches and brand activations throughout the area.
Soho and the West End host many media, fashion, entertainment and marketing events.
Games can be provided for suitable:
One standout interactive attraction.
Multiple machines creating a temporary arcade.
Racing, reaction and sports challenges.
Interactive entertainment for suitable promotional campaigns.
Quick-play games designed around event and exhibition environments.
Multiple entertainment zones for larger campaigns and events.
Packages can be adapted around your audience, venue, campaign format, guest numbers and available space.
Boutique Party Hire can provide suitable brand activation game hire throughout:
Arcade machines, reaction challenges, racing games, basketball games, prize games and multiplayer entertainment can all work for suitable activations.
Yes. Interactive games can be provided for suitable experiential marketing events and campaigns.
Games with suitable scoring mechanics can be used for competitions and event leaderboards.
Yes. A prize crane can be considered for suitable events depending on the required setup and prizes.
Yes. We can provide suitable entertainment for agencies producing events and activations for their clients.
Yes. Multiple machines can be combined to create a dedicated gaming area.
Yes. Suitable interactive games can be used at exhibitions and trade shows, subject to stand space, access and venue requirements.
Yes. Suitable games can be considered for temporary brand and promotional environments.
Yes. We can provide suitable brand activation game hire throughout Central and Greater London.
Yes. Packages can combine arcade, racing, reaction, sports and social games.
Planning a brand activation, experiential marketing campaign, promotional event, pop-up, exhibition, product launch or consumer experience in London?
Boutique Party Hire can provide anything from a single hero game to a complete temporary arcade and multi-game activation.
Browse our full Arcade & Amusement Game Hire range or send us your:
