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Looking for product launch game hire in Birmingham?
Boutique Party Hire provides arcade machines and interactive entertainment for product launches, press events, experiential campaigns, corporate launches and promotional events throughout Birmingham and the West Midlands.
Create a launch where guests don’t simply arrive and look at the product.
Give them something to:
Choose from:
Racing Arcade Games
Reaction Games
Basketball
Retro Arcade Machines
Prize Cranes
Gashapon Machines
High-Score Challenges
Large-Format Arcade Games
Interactive Competitions
Branded Games
Explore our Custom & Branded Game Hire UK options.
Interactive entertainment gives guests something to do around the main launch.
Games can operate during:
Guest Arrival
Drinks Reception
Networking
Product Demonstrations
Breaks
Post-Launch Party
Evening Entertainment
This allows the entertainment to support several stages of the event.
Create a temporary arcade around your product launch.
Use:
Racing Games
Retro Arcade
Sports Games
Reaction Challenges
Prize Games
For a larger event, combine several machines into:
Browse our wider Arcade & Entertainment Hire Range.
For suitable campaigns, connect the games directly with your brand.
Potential concepts include:
Branding requirements can be discussed depending on the selected machines and campaign.
Racing games can provide a strong attraction for product launches.
Create:
Guests race head-to-head throughout the event.
For a recognisable racing attraction, consider Mario Kart DX Twin Arcade Hire.
Racing can be particularly relevant for:
Automotive Launches
Technology Launches
Gaming Products
Sports Brands
Entertainment Campaigns
Launching a vehicle or automotive product?
Create an interactive racing zone alongside the main launch.
Use:
Racing Arcade Machines
Fastest Driver Challenges
Head-to-Head Racing
Leaderboards
Create:
The racing activity can complement the wider automotive theme.
For technology launches, combine modern products with interactive gaming.
Consider:
Reaction Games
Racing
Retro Arcade Machines
Large-Format Games
Competitive Challenges
Retro arcade entertainment can create an interesting contrast between classic technology and the new product being introduced.
Launching a sports-related product?
Build the entertainment around competition.
Use:
Basketball
Reaction Games
Competitive Challenges
High-Score Games
Create:
or:
The activity can reinforce the competitive theme of the launch.
Reaction games provide quick participation.
Guests step up, complete the challenge and receive a result.
Create:
Then maintain a leaderboard throughout the launch.
Reaction games can work particularly well for brands associated with:
Performance
Speed
Technology
Sport
Energy
Create a simple high-score challenge using Basketball Arcade Machine Hire.
Guests compete for the strongest score.
Potential concepts include:
Basketball can also form part of a larger multi-game activation.
Create a retro gaming zone using classic-style arcade entertainment.
Potential games include:
PAC-MAN
Space Invaders
Street Fighter
For suitable campaigns, create:
Retro entertainment can be particularly effective for technology, gaming and creative-industry launches.
For a substantial event space, consider World’s Largest PAC-MAN Hire.
Create:
The large-format machine can provide both entertainment and a focal feature within the event.
Turn promotional merchandise into part of the experience.
Instead of simply giving items away:
Suitable prize cranes can potentially contain campaign merchandise or promotional products.
Use them for:
Product Giveaways
Launch Merchandise
Promotional Items
Brand Rewards
Campaign Prizes
This can make the giveaway itself interactive.
Create another interactive giveaway using Gashapon machines.
Guests operate the machine and receive a capsule containing a suitable item, message or promotional reward.
Create:
Explore our Gashapon Machine Hire UK options.
If product sampling is part of your campaign, interactive entertainment can potentially be used around the sampling experience.
A simple journey could be:
Guest notices the game.
Guest participates.
Your team introduces the product.
Guest interacts with or samples the product.
Guest explores the wider launch.
The entertainment should support the product rather than overshadow it.
Create a competition around the launch.
Potential mechanics include:
Reach the target score.
Beat the target.
Reach the required score.
Achieve the target result.
Then provide a suitable reward according to your campaign format.
Create:
Guests compete throughout the launch.
Choose a suitable scoring attraction such as:
Basketball
Reaction
Retro Arcade
Racing
A visible leaderboard can encourage other attendees to participate.
For a larger event, use multiple competitions.
For example:
Racing.
Reaction Game.
Retro Arcade.
Basketball.
Guests can compete in one challenge or attempt all of them.
Many launches transition into drinks and networking after the formal presentation.
Arcade entertainment can continue operating during this period.
Create a games area with:
Racing
Retro Arcade
Pool
Air Hockey
Interactive Challenges
This provides guests with entertainment while networking.
Interactive games can also provide entertainment around suitable media and press events.
Use them during:
Guest Arrival
Networking
Waiting Periods
Hospitality
Post-Presentation Entertainment
For branded campaigns, the entertainment can potentially be integrated with the wider launch creative.
For suitable influencer and creator events, interactive games can provide activities throughout the experience.
Create:
Head-to-Head Challenges
High-Score Competitions
Racing
Retro Gaming
Prize Games
Interactive Giveaways
The strongest attraction will depend on the product, audience and event environment.
Turn the product launch into a wider experience.
Combine:
For larger campaigns, create several activity areas rather than relying on one attraction.
Explore our wider Custom & Branded Game Hire UK options.
For a major launch, create an entire temporary arcade.
Head-to-head driving.
Classic gaming.
Reaction + Basketball.
Prize Crane + Gashapon.
Brand the overall area as:
This can provide entertainment for substantial guest numbers.
Holding your launch at the NEC?
Suitable arcade and interactive games can provide entertainment for product launches, exhibitions and corporate activations.
Use:
Racing
Reaction
Retro Arcade
Basketball
Prize Games
Branded Challenges
Explore our Exhibition Game Hire NEC Birmingham options.
Launching a product at a trade show or exhibition?
Use interactive entertainment to attract visitors onto the stand.
Create:
Suitable games include:
Racing
Reaction
Basketball
Retro Arcade
Prize Crane
Gashapon
Explore our Exhibition Game Hire Birmingham page.
For internal product launches, create entertainment for employees, clients and stakeholders.
Use games during:
Arrival
Networking
Hospitality
Post-Presentation Drinks
Evening Entertainment
For larger corporate launches, multiple machines can create a complete games lounge.
For campaigns running over several days, suitable games can remain part of the experience.
Run:
Leaderboard opens.
Competition continues.
Winner determined.
This can create an ongoing element throughout the activation.
For large launches, think about guest capacity.
One attraction can quickly develop a queue.
Instead, use multiple entertainment points such as:
Racing
Reaction
Basketball
Retro Arcade
Prize Games
This allows several guests to participate simultaneously.
For smaller launches, one or two carefully selected attractions can be enough.
For example:
Racing.
Reaction + Retro.
Basketball + Reaction.
Prize Crane or Gashapon.
Match the attraction closely to the product.
Suitable product-launch bookings can be discussed throughout Birmingham City Centre.
When enquiring, provide:
Venue Name
Postcode
Launch Date
Guest Numbers
Available Space
Event Times
Loading Access
Power Availability
Selected Games
Branding Requirements
For larger machines, door widths and lift dimensions may also be required.
Suitable product launch bookings can also be discussed throughout the wider West Midlands.
Provide the complete venue postcode and campaign details when requesting a quotation.
Options can include racing, reaction, basketball, retro arcade, prize cranes, Gashapon and other interactive games.
Branding requirements can be discussed depending on the equipment and campaign.
Yes. Subject to space, equipment and project requirements, several machines can create a temporary branded arcade.
Racing arcade games can be particularly suitable for automotive product launches and activations.
Yes. Suitable games can be used for leaderboard competitions.
Suitable prize-crane requirements can be discussed for promotional campaigns.
Yes. Gashapon machines can be considered for suitable launch giveaways and promotional campaigns.
Suitable NEC product-launch and activation requirements can be discussed.
Yes. Multiple suitable attractions can increase playing capacity for larger events.
Suitable bookings can be discussed throughout Birmingham and the wider West Midlands.
Create interactive entertainment for your next Birmingham product launch, press event, experiential campaign or promotional activation.
Choose from:
Racing Games
Reaction Challenges
Basketball
Retro Arcade
Prize Cranes
Gashapon Machines
Large-Format Arcade Games
Or build:
Explore our:
Arcade & Entertainment Hire Range
Exhibition Game Hire Birmingham














